Boulder, Colo.
(November 12, 2012) — In any sport, good nutrition is a key to
success. No one knows that better than cyclists. With the ever-present controversy
around doping and cycling, riders are looking for ways to get that edge through
advanced nutrition practices and supplements instead of banned substances.
Max Muscle Sports Nutrition in Boulder is an expert in sports nutrition and they
understand endurance sports like cycling. As a partner with the mix1 Masters
Cycling Team, the Max Muscle staff of certified sports nutritionists works to educate
the team’s riders on everything from fueling and recovery, the best products for
individual needs, meal planning and more.
“The more we learn about good nutrition, the more our guys appreciate our
partnership with Max Muscle,” says CJ Gauss, director of the mix1 35-plus team. The
mix1 team is comprised of 25 riders age 35 to 60-plus who race in three age groups:
35+, 45+ and 55+. They are professionals—architects, finance advisers, attorneys,
doctors—and many are dads with little kids.
“We are busy men who love cycling and compete at a very high level, so it’s
important that we take care of ourselves,” says Gauss. “We had some riders who
used to be cheeseburger and Coke guys, but after they sat through some of Max
Muscle’s nutrition seminars, they’ve been making adjustments to eat better and try
some supplements and they’ve really excelled with help from the Max Muscle staff.”
These adjustments translated to big results this season. The team took such good
care of themselves and trained well enough that they won the overall state
competition in
all three masters categories for 2012—this has never been done
before!
“It’s been great seeing the mix1 guys do so well this past season! We’re thrilled to
have been part of the equation of their success by assisting with performance
nutrition as the team’s nutrition partner” says Max Muscle Sports Nutrition Boulder
owner Craig David. “We’re all getting older, but it’s never too late to make changes
to your nutrition to achieve results and the mix1 team is a great example of that.”
For more on Max Muscle Boulder or to discuss becoming a Max Muscle partner,
please contact Craig David at 303-449-3300 or visit
www.MaxMuscleBoulder.com.
About Max Muscle Boulder
. Max Muscle Sports Nutrition of Boulder offers a
personable, educated and diverse staff of fitness and nutrition professionals. Max
Muscle Sports Nutrition has been a leader in the sports nutrition industry since
1991. From weight loss to increased energy, gaining muscle, running farther, cycling
faster or jumping higher, the team in Boulder is committed to providing a
consistent, high level of service and knowledge for athletes, both young and old in
our active community. www.MaxMuscleBoulder.com
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